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“iFollow” Terms & Conditions

Last updated 4th December 2020

These terms and conditions (“Terms”) apply to the iFollow premium digital content service (“iFollow”) accessed through your chosen Club official website (“Site”) and/or the official iFollow mobile app (“App”). These Terms apply to all use and access of iFollow, whether paid or provided on a free or promotional basis.

Please read these Terms carefully before submitting your order.

Access to iFollow is provided to you, the subscriber (“you”“your”) on the basis that you pay the Fee (as per the methods detailed below) and accept the terms of this contract.

Please note that your access to iFollow will also be subject to the Terms of Use (for access through the Site), end user licence agreement (“EULA”) (for access through the App) and applicable Privacy Policy, all of which (as updated over time) are incorporated into these Terms and form the contract. To the extent that these Terms conflict with the general Terms of Use or EULA, the order of priority shall be: (i) these Terms; then (ii) Terms of Use or EULA.

The contract is a legal agreement and it sets out the rights and obligations of you and EFL Digital Limited (“EFL Digital”“we”“us”“our”). We have been appointed by the Club under whose name this service is branded (“Club”) to operate the Site, Club section of the App and iFollow. Find out contact and other further details about both us and the club.

1. Registration and Username / Password

1.1. Once you have submitted your order to us, we will email you to confirm acceptance, at which point the contract between you and us will be formed. We may retain a copy of the contract details for our own records. If we cannot accept your order we will inform you by email. This may be because, for example (i) there has been a pricing error (see section 3) (ii) you failed to provide required information (see section 1.3) (iii) you have tried to order a subscription package which is not available in your territory or for which you are otherwise not eligible (iv) there has been an error in your initial payment of the subscription fee or (v) we have been affected by a recent unforeseen event which means iFollow cannot be made available in whole or part.

1.2 By submitting your order to us you confirm that:

1.2.1. you are at least 18 years old;

1.2.2. you are solely resident in the correct territory for your chosen subscription package. Please note content included in some subscription packages is only available in certain territories due to rights restrictions. Change to the territory in which you are located may affect availability of certain content, particularly live video content. Find out more about subscription packages and territory restrictions; and

1.2.3. the information which you provide is true, accurate and complete in all respects at that time. You must also notify us immediately of any changes to your information during your subscription by either updating the details in the My Account page of the Site or emailing As above, changes to your located territory may affect content access.

1.3. If we find that you have provided incorrect or inadequate information, your order may not be accepted and/or we may ask you to provide the correct and complete information. If you still fail to do so within a reasonable time, we may reject your order or end the contract (in the case of your error being uncovered after we have already accepted your order – see section 8). We will not be responsible for delay or failure in providing you access to all or part of iFollow if this is caused by you failing to provide us with the information needed and/or updating us of material changes to your information.

1.4. If you wish to upgrade your subscription package after your order has been accepted, you can do so through your “My Account” section of iFollow. We will let you know if the upgrade is possible and if so the applicable changes, including any increase in price and when the upgrade may take effect. You may be asked to confirm this change through the Site or email.

1.5. On registration you will be required to enter a user name and password. You must keep the password secure and not disclose it to any other person. Your right to use iFollow is personal to you and is limited to viewing on one device at any time. If your password becomes known by a third party, you must immediately change your password by logging into the My Account section of iFollow. We are not liable for any loss or damage arising from your failure to comply with this obligation.

1.6 For the purpose of your subscription we will only use your personal information as set out in our Privacy Policy.

2. Use of the Service

2.1. We provide you with access to various types of digital content within iFollow, as set out for the subscription package you selected on your order. This may include, for example, audio/video coverage of matches, statistics, photo galleries and/or video streaming of interviews and highlights. Your access is not exclusive (others can access the content too), may be suspended and/or terminated in accordance with these Terms, and may depend on the territory in which you are located or other applicable eligibility criteria set out in the order process.

2.2. iFollow content includes certain video and audio footage, photographs, text images, statistics, logos and other media and intellectual property related to the Club, the English Football League, Football Association, Premier League, us and the respective content licensees of those parties. All such content, design, text, graphics, footage, materials and their selection or arrangement are the intellectual property rights (including, amongst other things) copyright of us, the above parties and/or the respective licensees. You will not own any of the content.

2.3. For match footage shown on a live basis (certain geographical territories only) not all your chosen Club’s matches will be available for viewing on a ‘live’ basis. This is due to, amongst other things, restrictions with television broadcasters. View the television broadcast schedule.

2.4. iFollow is a content access service only. We are not providing, and are not responsible for any problems caused by your computer hardware, computer operating systems, internet connection or other software installed on your computer (and/or any traders you engage with in respect of such resources).

2.5. iFollow has not been developed to meet your individual needs. Please check that facilities and functions of iFollow (as described on the Site and/or App or relevant appstore) meet your requirements.

2.6. In order to access and use iFollow, you will need to:

2.6.1. provide all necessary equipment including a computer and network / telephone connection;

2.6.2. access the internet, and you are responsible for any service fees associated with such access. You will require a WIFI or broadband internet connection (DSL/cable or higher) of 800 kbps or higher to use the App. You can also access the App over a 3G/4G/5G connection via supported mobile devices. If you have an internet connection speed of 5 Mbps or higher and your computer meets the requirements below at section 2.7, you will be able to enjoy the App at its highest video quality.

2.7. For use of iFollow your device needs to comply with the following minimum system requirements (as may be updated occasionally, for which see section 3 below):

2.7.1. Site (Windows): 2.33GHz or faster x86-compatible processor, or Intel® Atom™ 1.6GHz or faster processor for netbooks; 32- and 64-bit (unless noted): Windows 8.1, Windows 10 and later new Windows releases; latest versions of Microsoft Internet Explorer, Microsoft Edge, Mozilla Firefox and Google Chrome; 1GB (32-bit) or 2GB (64-bit) of RAM; 128MB of graphics memory.

2.8. You must not (nor authorise or permit any other person to):

2.8.1. use iFollow contrary to this contract, including use for any unlawful purpose contrary to any applicable laws and regulations, including in the country from which you have accessed iFollow;

2.8.2. use iFollow other than for private and domestic purposes. Under no circumstances must iFollow nor any content be accessed or used for commercial or business purposes, without our prior written consent;

2.8.3. transmit any computer viruses or any other disruptive or harmful contaminants through iFollow, Site or App or the technology on which they rely;

2.8.4. use iFollow in a way that may cause it and/or any equipment used by us (or our technology partners appointed to help provide iFollow) to be interrupted, damaged, rendered less efficient or impaired, nor try to gain unauthorised access to any of systems through which iFollow is delivered;

2.8.5. store your password anywhere on a computer in plain text;

2.8.6. use iFollow in any manner which violates or infringes the rights of any person, firm or company (including, amongst other things, rights of intellectual property, confidentiality or privacy);

2.8.7. forward, record, copy, reproduce, store, transfer, modify, post, distribute or publish any of the content of iFollow without our prior written permission (unless otherwise specifically permitted by law);

2.8.8. sell, assign, transfer or delegate all or any of your rights and obligations in this contract to another person or organisation, or share use of or access to your iFollow account or any content contained or accessed within it;

2.8.9. alter, disassemble, decompile or reverse engineer any part of iFollow; or

2.8.10. access, view or use iFollow in circumstances where members of the public can view the content accessible via your account (whether simultaneously or not) or authorise any other person to do so; or

2.8.11. provide or utilise any technology (including, amongst other things, location blocking facilities (such as VPN’s) or other methods to conceal your IP address) intended to facilitate you or any other person accessing iFollow or its content in circumstances where you and/or they are not otherwise eligible to do so in accordance with these Terms.

Any failure to comply with any of the above will be considered a serious breach of these Terms.

2.9 Content provided through iFollow is intended for use on a stand-alone basis only in accordance with the relevant subscription package selected. Content is not to be combined with other content sources – for example only, some match footage is only made available without commentary and must not be combined or overlaid with unauthorised audio commentary. This contract provides for access to your one chosen Club’s iFollow service only, and not any other similar service we may provide to other third parties or clubs.

3. Changes & Updates

3.1. We may change iFollow and/or these Terms without giving you notice in order to:

3.1.1. reflect changes in relevant laws or regulatory requirements;

3.1.2. implement minor or emergency technical adjustments, for example to address a security threat;

3.1.3. alter or improve the presentation of the user interface, or increase functionality (where this does not increase the price payable by you for your current subscription period);

3.1.4. implement and reflect planned changes we have prominently and specifically drawn to your attention when or before you submitted your order, or (in relation to any renewal) as part of your renewal reminder, referred to at section 5; or

3.1.5. implement other minor changes which would not reasonably be likely to cause you a material detriment in your use of iFollow nor increase the price payable by you in your current subscription, or which we reasonably believe to be for the benefit of users.

3.2. For more significant planned changes to iFollow and/or these Terms, you will be provided with reasonable notice of the planned change. For example, this may include:

3.2.1. removal of outdated or redundant features from iFollow; or

3.2.2. detrimental changes to the nature of or locations in which certain types of content relevant to your iFollow subscription are available. This is sometimes required to reflect changes in football (soccer) league/teams appointed broadcasters from time to time; or

3.2.3. if your Club is no-longer an EFL club (i.e. on promotion to the Premier League or relegation to the National League) and your subscription package included live streams of match footage we will no-longer be able to provide these due to broadcasting restrictions. However in those circumstances we will place you onto the next lower priced subscription package which your Club is then entitled to offer (if part of your subscription period is unexpired and you have paid your subscription in advance, a pro rata amount of the price difference will be refunded to you for that unexpired period – pro rata refunds won’t be applicable on automatic renewal).

After receiving such notice, you may then contact us before the change is implemented to end your subscription if you do not wish to be bound by the change, in which case your subscription will end at the end of that calendar month or expiry of your current subscription period (whichever is sooner) and you will receive a refund for any outstanding period of your subscription for which you have already paid. If you do not contact us to unsubscribe before the change is implemented, you will be deemed to have agreed to the change.

3.3. We may update the underlying software relating to iFollow, or require you to implement updates from time to time to continue accessing iFollow. For example, as time goes on you may need to ensure your system remains compatible with technical requirements (see section 2) or implement updates to the App.

3.4. If any change to these Terms or changes carried out in accordance with them is found invalid, void or for any reason unenforceable, only that change will be disregarded and it will not affect the validity and enforceability of any remaining changes or Terms.

4. Payment

4.1. You must pay the subscription fee applicable to the time period you have subscribed for (“Subscription Period”), in accordance with the fee plan notified to you at the time of registration and confirmed in our acceptance email sent to you (the “Fee”).

4.2. Except in the case of obvious error the Fee is as set out on the Site at the time of your application for an iFollow subscription. If we accept and process your order where a price error is obvious and unmistakable and could reasonably have been recognised as such by you, we may end the contract and refund you any sums paid.

4.3. Unless otherwise stated, all Fees are inclusive of VAT or other similar sales tax in your territory. If the rate of VAT or similar sales tax in your territory changes between your order date and the end of the Subscription Period, we will adjust the rate on subsequent instalments of the Fee outstanding on your payment plan.

4.4. You are responsible for any other additional local taxes or duties applicable to the territory in which you reside or otherwise access iFollow from.

4.5. All payments must be in UK pounds sterling, unless we have expressly set out an alternative currency by which you may pay in the order process or any renewal notice. We cannot accept payment in currencies other than those expressly noted at the time you submit your order or in any subsequent renewal notice.

4.6. You may pay the Fee in a number of ways:

4.6.1. Credit/Debit card.The Fee will be automatically billed against the credit/debit card number that you provide in the registration form. Payment may be made by any of the following credit, debit or prepaid cards: Visa, Mastercard or American Express.

4.6.2. PayPal. You must provide your valid PayPal account details and the Fee will be billed against that PayPal account as set out in the fee plan notified to you.

4.6.3. Voucher. From time to time we or the Club may issue vouchers which will provide access to iFollow in accordance with the terms set out in the vouchers. Any additional terms and conditions applicable to the access provided by the voucher will be set out on the voucher. In the event of conflict with these Terms, the terms of the voucher will take priority.

4.7. We do not accept any responsibility for payments which are not received by us or accepted by your bank, other than where directly due to our fault.

4.8 We have contracted with NeuLion LLC (operating under its brand name Endeavor Streaming) to provide the streaming services that provide You (the subscriber who pays a fee) with the ability to access and view our content. The payment processing relating to the ability to view the content may also be provided by Endeavor Streaming on our behalf. Endeavor Streaming’s Terms of Use and Privacy Policy are available at

Payment for the ability to view our content is made to Endeavor Streaming on our behalf, based upon the subscription plan that you sign up for. The subscription fee will be processed through Endeavor Streaming and will be processed in a secure manner by a third party payment services provider retained by Endeavor Streaming. Questions concerning payment processing can be directed to Endeavor Streaming, C Space House, 37 – 45 City Road, Old Street, London, EC1Y 1AT, United Kingdom, via live chat or email at

5. Automatic Renewal

5.1. This section 5 does not apply to any single match or other express pay per view arrangement.

5.2. Your subscription is for the Subscription Period and will, unless we notify you otherwise, be automatically renewed at the end of the previous Subscription Period for either an equivalent period to the Subscription Period, or other automatic renewal duration we have expressly noted to be applicable to your current selected subscription package.

5.3. Monthly Subscriptions: We will not normally send you reminders of renewal, unless there are changes in your renewal period you need to be aware of (see section 3 above). You can unsubscribe from iFollow with effect from the end of your monthly Subscription Period (or relevant renewal month) by contacting us at not less than 5 days prior to the date of renewal. Your subscription will continue until the end of the month in which you notify us in accordance with this section and you will continue to be charged for that month.

5.4. Other Subscriptions: The following process will apply to your renewal:

5.4.1. a reminder will be sent to you by email at least 21 days before the end of your last Subscription Period reminding you that your subscription will automatically renew at the end of the current Subscription Period;

5.4.2. at the same time as that reminder, you will also be informed of: the terms and conditions applicable to the renewed Subscription Period; the price for that renewal period, if different from that for the current Subscription Period; action you need to take if you do not want your subscription to be automatically renewed. Usually this will require you to email confirmation that you want to unsubscribe to not less than 5 days prior to the date of renewal; any other information we believe may be relevant to the renewed Subscription Period, including any significant changes such as those referred to in section 3.2.3 above; and

5.4.3. if your subscription is renewed as above (and you opted to receive your renewed subscription benefits immediately, waiving your right to cancel) you may only cancel the contract where we are not at fault if you provide us with at least 30 days’ notice of your desire to cancel. The contract will not end until the end of the calendar month in which that notice expires. You will be entitled to a pro-rata refund of any sums you have paid relating to the period after termination, less an administration charge of ten per cent (10%) of that refund value.

5.5. Unless you have opted to unsubscribe from iFollow not less than 5 days prior to the date of renewal your subscription will be automatically renewed. You will be deemed to have accepted the renewal on the terms and basis set out in the reminder (or, for monthly subscriptions where we have not notified you in advance of changes, on the same terms as your previous subscription). You will be charged in accordance with the same timings as under the payment plan applicable to your immediately preceding Subscription Period, unless otherwise notified to you as part of any reminder above.

6. Cancellation and Refunds – Please read carefully

6.1. By submitting your order you have opted to receive your subscription benefits immediately and waived your right to cancel. You will not therefore be entitled to cancel the contract any fourteen (14) day ‘cooling off’ period in law, nor receive a refund of the Fee. This does not affect any other rights you may have at law, including where we are at fault.

6.2. See section 5.4.3 above regarding cancellation after any automatic renewal.

7. Disclaimers and Liability

7.1. Neither we, the Club nor any of our staff or other representatives will be responsible or liable to you for any loss, damage, or inability to access and/or use iFollow which:

7.1.1. is due to any use you make of iFollow, other than that we permit under this contract;

7.1.2. is due to events outside our reasonable control. For example (and amongst other things) this may include fire, floods, severe weather, epidemics, terrorist activity or civil disruption;

7.1.3. is due to incompatibility of your devices or systems with the compatibility and technical requirements we have informed you of (see section 2 above);

7.1.4. is caused by viruses, Trojans, worms or other harmful data not caused by or attributable to an error or problem with iFollow, Site or App;

7.1.5. is caused by your failure to follow any reasonable, clear and easy to follow instructions we have made known to you relating to your use of iFollow. For example, if you fail to implement an important required update to the App; or

7.1.6. concerns loss or damage: which is not a foreseeable result of our breach of these Terms (though we will be responsible for loss or damage which is foreseeable). Loss of damage is foreseeable if either it is obvious that it will happen or if, at the time we enter this contract, both you and we knew it might happen; or relating to any business, including (amongst other things) loss of profits, loss of business, loss opportunity and/or business interruption. iFollow is made available for private and domestic purposes only.

7.2. We do not limit or exclude our liability for death or personal injury resulting from our negligence; fraud; or for breach of your mandatory legal rights (for example, including our liability in UK consumer contract law if iFollow digital content is not of satisfactory quality, fit for purpose, in compliance with its description or we are found to not have rights to provide such content). You should seek your own legal advice in relation to any such rights at law.

8. Suspension and Termination

8.1. We may suspend or terminate your access to all or part of iFollow at any time if:

8.1.1. (in the case of suspension only) you do not make payment to us when it is due;

8.1.2. (in the case of termination) you do not make payment to us when it is due (or such payment has failed or been refused by your payment service provider), and still fail to do so within 10 days after having had a reminder by email that it is due;

8.1.3. we are unable to verify or authenticate any information you have provided to us, where we reasonably need to do so (or information you have provided is incomplete) and you do not, within a reasonable time of us asking for it, provide us with required information that is necessary for us to start or continue making all or part of iFollow available to you;

8.1.4. you commit a serious breach of this contract, or commit a less serious breach which can be fixed and you have failed to fix it within 20 days of us notifying and requiring you to do so; or

8.1.5. your use of iFollow is reasonably considered abusive, excessive, or against the interests of other subscribers or persons,

and in each case no refund will be provided.

8.2. In addition we may close iFollow on service of not less than 30 days’ notice. If this occurs part way through your subscription, you will receive a pro-rata refund of any Fees you have already paid relating to the period of your current Subscription Period remaining as at the date of termination.


From time to time, iFollow may be taken down and your access to all or part of it suspended in order for work to be carried out relating to the upgrading or maintenance as necessary for the provision of iFollow. We shall give as much notice as is reasonable in the circumstances and shall endeavour to ensure that such works are carried out as expeditiously as possible in the circumstances, at times which minimise inconvenience to you. This may not be possible in cases of emergency to rectify significant faults, prevent further risk to you, other users or iFollow technology.

10. General

10.1. Any notices we send will be sent to the email address you supply during the registration process. We ask that any notices you send to us are sent by email to Notices will be deemed to have been delivered at the time and date of sending of the email, which time and date are specified in the email.

10.2. If we fail or delay to exercise or enforce any right we have under these Terms such failure or delay will not be deemed to be a waiver of that right nor will it prevent us exercising or enforcing that right on a later occasion.

10.3. This contract is between you and us. No-one else will have any rights to enforce its terms.

10.4. We may transfer our rights and obligations under this agreement to another organisation. We will always let you know if this happens and will ensure that the transfer does not affect your rights under this contract. Please note you need our consent to transfer your rights and obligations under this contract to anyone else.

10.5. This contract shall be governed by, and interpreted exclusively in accordance with, English law. Any dispute arising under this contract shall be subject to the exclusive (non-exclusive in respect of consumers resident outside England) jurisdiction of the English courts.

10.6. In addition please note that disputes may also be submitted for online resolution to the European Commission Online Dispute Resolution platform

11. Complaints

11.1. If you have any questions or complaints about iFollow, please contact us at

11.2. We will endeavour to respond to any complaint within 7 working days of receipt of such communication. If it is not possible to provide a full response to the issue raised within that time, an acknowledgement will be sent and a detailed reply will follow within 21 working days of receipt of the original communication.

11.3. We will attempt to resolve all justifiable complaints within 28 working days. If, however, this cannot be done, we will keep you updated on the progress of the complaint.

View the 2019/2020 IFollow Terms and Conditions 

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