Oxford United are delighted to confirm the extension of the partnership between the Club’s running group, United Run Dept., and Headline Partner, Missing Bean Coffee Roasters.
Since launching at the end of 2024, United Run Dept. has hosted monthly runs for both Oxford United fans and the wider Oxfordshire community, exploring routes in and around the city of Oxford.
Thanks to the collaboration with Missing Bean, runs have started and finished at various Missing Bean cafés across the county, including popular locations on Turl Street and Magdalen Road in Oxford, as well as Botley, Woodstock, and Abingdon.
The partnership has also seen the creation of the Club’s first-ever coffee, named after Oxford United’s Can We Talk? suicide prevention campaign. The unique blend is available in Missing Bean cafés across Oxfordshire and in the Oxford United Club Shop.
With the agreement extended until at least the end of 2026, United Run Dept. and Missing Bean will continue to work together to deliver an exciting calendar of running events and community activities. The focus remains on encouraging movement, building connections, and offering a welcoming space for people to socialise and meet new friends.
Ori Halup, Founder and Director of Missing Bean, said:
"When Adam, Luke, Ryan and the team first got in touch with us about partnering on their new running club idea, it was one of the easiest yeses we’ve ever said. It’s safe to say it’s more than lived up to its potential.
“We’ve absolutely loved working together with the Club, collaborating on so many fun, interesting, and thought-provoking ideas. While United Run Dept.’s monthly Cafe meet-ups are the core to the relationship, the additional acknowledgments to our coffee roasting & bakery have been very much appreciated.
“We’re in this for the long haul and are excited to see what next year brings and where we can take this awesome partnership!"
Luke Dick, Senior Marketing Manager at Oxford United, added:
“We’ve been blown away by the support of Ori, Olly, and the entire team at Missing Bean. From our very first conversations about creating a running club, they’ve shared our enthusiasm and vision.
“Throughout 2025, Missing Bean cafés have become the heartbeat of our events, providing a perfect meeting point and a place to enjoy a well-earned post-run coffee. We’re incredibly grateful for their ongoing support and can’t wait to see what we can achieve together in 2026.”
To find out more about Missing Bean, visit https://www.themissingbean.co.uk/
If you’re interested in joining United Run Dept., click here...
