Oxford United announced the launch of a new limited-edition lifestyle collection in partnership with mental health awareness brand, Boys Get Sad Too - marking the first official collaboration between the brand and a professional football club.
Supporters have purchased the collection in unpresented numbers, with 90% of all online stock sold out within 24 hours of release.
The collection builds on Oxford United’s ongoing commitment to promoting mental health awareness and supporting open, positive conversations around wellbeing.
Boys Get Sad Too use clothing as a tool to start important discussions about mental health, encouraging people to express themselves and support one another. The brand is an official supporter of the charity CALM (Campaign Against Living Miserably), donating 10% of profits to help fund suicide prevention initiatives and raise awareness of the struggles men face.
Plans are underway for future collaboration between Oxford United x Boys Get Sad Too.
To shop remaining sizes of the limited-edition lifestyle collection, click here.
