Oxford United Sign Digital Fan Experience Sleeve Partnership

Oxford United are delighted to announce a partnership with the US based instant account creation platform: IVY PASS. The agreement will see the U’s wearing a unique sleeve patch featuring an integrated scannable QR code, active on matchday, for their live Sky Sports game against Stevenage on Friday 19th April.

IVY PASS is a leading digital platform delivering instant account creation for sports teams, brands and artists. The deal with Oxford United, its first UK-sports partnership, will deliver an unparalleled fan experience for U’s fans attending the Stevenage match with exclusive OUFC digital cards to collect.

"We are thrilled to introduce IVY PASS to the UK sports market and to kickstart that journey with Oxford United," said Sacha Tueni, CEO of IVY PASS. "Our platform empowers sports teams like Oxford United to deepen their connection with fans by offering supercharged fan experiences. Fans care about their teams and teams care about their fans. Technology should not be in the way of that relationship but rather enhance it and create magical moments. Together, we are shaping the future of zero-friction fan engagement with no app download, no sign-up or sign-in".

"We are excited to join forces with IVY PASS who will be our sleeve partner for the Stevenage game," said Adam Benson, Chief Commercial & Marketing Officer at Oxford United Football Club. "The IVY PASS platform aligns perfectly with our vision to foster deeper connections with our fans, understand them better and reward their support of the club.

For more information about IVY PASS, visit www.ivypass.com.


IVY PASS is reinventing how sports teams, brands and artists activate and engage with their customers and fans with a frictionless account creation and the creation of a brand passport. Brand passports are created with a single scan of a QR code and include sports teams, brands and artists branded experiences, exclusive digital moments and digital product passports for customers and fans. IVY PASS patented technology allows for 100% conversion as no downloads or user sign up is required.

About Oxford United:

Founded in 1893, Oxford United are one of the best-known names in football, with a proud and colourful history spanning over 130 years. Today, the club is comprised of the EFL League One Men’s Team, the National League Southern Division Women’s Team, and Academy. Their charitable arm, Oxford United in the Community, undertakes a huge amount of positive work throughout the city and county. 

Media Contact:

Yves Di Maria

Global Lead Sports



Phone: +447429021456