PUMA will be next season’s Official Match Ball Supplier of the EFL.
The long-term agreement with the EFL will commence from the start of the 2021/22 season and will see PUMA produce the official match ball for all EFL competitions, including the Sky Bet Championship, League One, League Two, Carabao Cup and Papa John’s Trophy.
EFL joins PUMA’s growing portfolio, with the sports brand already the official match ball supplier for Spanish Football League La Liga.
The ball, which incorporates the latest technology developed by PUMA, is designed to complement the variety of styles on show across the EFL with the traditional white football featuring the colours of the EFL logo alongside custom acceleration graphics to showcase the explosive speed of the ball when moving. For poor visibility conditions, a high-vis fluorescent yellow version has been produced.
There are also specially designed balls in competition colours for the Carabao Cup and Papa John’s Trophy.
EFL Chief Commercial Officer, Ben Wright said: “We’re extremely pleased to be partnering with PUMA as our new match ball supplier.
"As a well-established global brand, we’re excited to see this new product used across all EFL competitions during 2021/22 and in future seasons. PUMA not only partners with Leagues, clubs and players, but further drives the game forward with its impressive grassroots and community work.
"After nearly 18 months of football being played behind closed doors, we’re hopeful that spectator numbers in stands will return to pre-pandemic levels for the start of next season and that fans will be able to see the new ball being used in person.”