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U’s Announce Partnership with Little Ox Brew Co

Lucky U - The perfect drop to wet your whistle this Christmas

2 December 2021

Oxford United are delighted to announce the launch of a partnership with Little Ox Brew Co to create a brand-new licensed beer – Lucky U.

The limited-edition pale ale is available to buy now, and is the perfect Christmas gift for the U’s fans in your life who enjoy their tipple locally crafted and with a twist from the traditional – the Little Ox Brew Co way.

Further information about the Freeland based brewery can be found by clicking here

Supporters aged 18 and over can get their hands on Lucky U via the Little Ox Brewery website by clicking one of the links below:

If you’re looking for that special item, the Lucky U gift pack is the perfect solution. Enclosed you will find two cans of the officially licensed beer, alongside an OUFC emblazoned pint glass for you to enjoy your drink.

If volume is more your thing, a case of 12 Lucky U is available to purchase directly from the link above. You can also benefit from free local delivery on orders over £30, which should give you enough to see you through to the New Year. Please see the website for full delivery details.

As well as being available to purchase, Little Ox Brew Co and Oxford United are also running two competitions to celebrate the launch.

Announced via the club’s Advent Calendar this morning, we are calling on U’s fans to let the club know who you would most like to enjoy a pint of Lucky U with and why? The top five answers will win a free Gift Pack delivered straight to your door. Head over to the club’s official Twitter page and submit your suggestions by clicking here

In addition all supporters who buy a Lucky U gift pack before 11:59pm on Tuesday 2nd December will be entered into a draw to win a further free case of Lucky U.

Lucky U will only be sold and should only be consumed by those aged 18 and over. Please drink responsibly, and for advice and support, please visit Drink Aware at

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