Oxford United are proud to unveil the Club’s 2026/27 away kit, the second release in the three-part Inspires Series.
Performance Inspires showcases Oxford’s thriving performing arts scene, as ballet, theatre and music come together to launch the stunning new white away shirt.
Featuring a white base with fine navy blue and yellow horizontal stripes, the design is enhanced by the new Eco 3D Knit – Matrix fabric. This distinctive three-dimensional jacquard construction creates a textured surface adding depth and a refined tactile finish, combining aesthetic innovation with outstanding technical performance.
The crew neck and sleeve cuffs reflect the Club's colours, whilst the navy blue silicone-printed Macron Hero, the Oxford United crest and the name of our Principal Partner, Baxi, proudly sit on the chest.
The cinematic campaign video, shot at New Theatre Oxford, features the Oxford School of Ballet’s Heather Knight, performing a specially choreographed routine set to an orchestral version of What Went Down by British band, Foals. Recomposed by local artist project Mount St. Helen, the track is a classical interpretation of a song that has become synonymous with matchdays in OX4.
Mount St. Helen is the project of Oxford-based multi-instrumentalist Aris Sabetai. Since launching in 2024, the project has built a reputation for blending shoegaze, alternative rock and orchestral arrangements, earning early recognition from Radiohead’s management and attracting the attention of two-time Grammy Award-winning producer Adrian Bushby. Sabetai is joined in the campaign by bandmates Joe Smith and Ryan Taylor-Costin.
We would like to thank Foals for their support and for allowing What Went Down to feature as part of the Performance Inspires campaign.
The 2026/27 Away Kit is available to purchase now.
Watch the campaign video below...
