Oxford United are delighted to publish our 2026/27 Fan Engagement Plan, outlining the Club’s commitment to engaging with you, our supporters, throughout the campaign and beyond.
This engagement strategy reflects Oxford United's commitment to strengthening its relationship with supporters and ensuring fans have meaningful opportunities to shape the future of the Club.
Built on a comprehensive review of our current approach, the strategy sets out a clear vision and practical objectives to enhance supporter engagement through a wide range of channels, creating more opportunities to listen, communicate and collaborate with our fanbase.
Adam Benson, Oxford United’s Chief Commercial & Marketing Officer, said: "Our Fan Engagement Plan reflects our belief that football is about more than just what happens on the pitch.
"Since the launch of the Fan Advisory Board just over 12 months ago, together we’ve made significant progress in certain areas whilst also identifying opportunities for the Club to improve further. Working collaboratively with our supporters enables us to make Oxford United a stronger, more inclusive Football Club, allowing us to deliver even greater benefits for the entire community.
"We will always strive to make Oxford United the very best it can be, and we’ll do so alongside you. This is more than just a plan, it’s our commitment to engage, to listen and to learn, with our supporters at the heart of what we do."
The Fan Engagement Plan will be reviewed on an annual basis.
