Oxford United are delighted to announce the renewal of their partnership with the Tourism Authority of Thailand for the 2025/26 season, with the authority continuing as the Club’s Official Tourism Partner.
The renewed deal, building on the resounding success of the previous season, reinforces the shared ambition to promote Thailand as a world-class leisure destination. The partnership will once again deliver a range of digital, social media, and marketing initiatives, with the Amazing Thailand logo continuing to feature on the Men's First Team travel wear.
Thailand remains one of the world’s most sought-after travel destinations, renowned for its vibrant culture, stunning landscapes, and warm hospitality. From bustling cities and historic temples to tranquil beaches and lush rainforests, the country offers unforgettable experiences for every traveller.
Adam Benson, Chief Commercial & Marketing Officer at Oxford United, said: “We are thrilled to extend our partnership with the Tourism Authority of Thailand for another season. The relationship has been hugely positive, and we’re excited to continue showcasing Thailand as a must-visit destination for our supporters and the wider football community. This partnership reflects our shared values of culture and global connection, and we look forward to building on the success of last year.”
Nithee Seeprae, TAT Deputy Governor for Marketing Communications, added: "We are delighted to renew our partnership with Oxford United and continue promoting Thailand as a premier destination for both leisure and sports tourism. Through this collaboration, we aim to inspire fans to discover the unique experiences Thailand offers – from cultural festivals and world-class sporting events to our famous hospitality and natural beauty. Embracing our theme of ‘Healing is the New Luxury,’ we look forward to welcoming more visitors to create unforgettable memories in the year ahead."
The partnership will inspire tourism and will continue to highlight Thailand's diverse attractions. The collaboration encourages fans to explore the country's rich cultural heritage, vibrant cities, and breathtaking natural wonders. With such a variety of experiences, there's something for everyone in Thailand.
