New Away Kit Breaks Sales Records Within Hours of Launch

Ole and Lucy

On the Road

Oxford United are proud to announce that our newly launched away kit - part of the bold and editorial-inspired On the Road campaign - has set a new benchmark in Club history.

In less than 3.5 hours, the striking black and gold design has sold more shirts than any previous away kit has managed in its entire first week of sales. This phenomenal response reflects the strength of a fashion-forward campaign that blends confidence, identity, and style.

Now is the time to ensure you get your hands on this year’s kit, ahead of the Men’s Team league campaign kicking off on Saturday 9 August. 

The Club would like to thank our fans for their incredible support. We look forward to seeing the new shirt proudly worn on the road this season.

The away kit is also available to purchase at www.oufcshop.co.uk and in-store. The Club Shop will be open tomorrow from 10:00am - 2:00pm when Oxford United play Malaga at home. The Club Shop will also open for one hour after full time. 

To read more on the new away kit, click HERE.