Oxford United are delighted to announce Linear Fisheries as the Club’s Official Half-Time Game sponsor for the 2026/27 season, renaming the half-time game ‘The Big Fish’.
The partnership will add a new twist to half-time at Kassam Stadium, with two United fans going head-to-head in a test of football knowledge, quick thinking, and speed.
Contestants will start by answering quiz questions before racing to score in the East Stand goal, but there’s a catch: both participants will wear bold fish costumes!*
A Linear Fisheries-related question will also feature at the start of the quiz, putting contestants’ knowledge of the Club’s new sponsor to the test.
How can I take part?
Supporters can register their interest and select the match they would like to participate in below. Two participants will be selected for each fixture and contacted ahead of matchday with further information.
Where possible, participants will be matched by similar age to help make the competition as fair as possible.
Register your interest by clicking the button below.
What can I win?
The winner will take home a matchday prize, with rewards rotating throughout the season. Prizes could include signed shirts, hospitality experiences, Club Shop vouchers and other exclusive Oxford United prizes, with Linear Fisheries also providing prizes at selected points throughout the campaign.
Register your interest now for the chance to take on The Big Fish at an upcoming Oxford United home game!
For more information about Linear Fisheries, visit https://www.linear-fisheries.co.uk/
*Subject to weather conditions, the running element of The Big Fish may be cancelled and replaced with an alternative format.
