Digital Developments at the Kassam Stadium

Oxford United are excited to announce plans to upgrade the matchday experience at the Kassam Stadium after agreeing a deal to install a state-of-the-art digital LED perimeter system, ready for the start of the 2021/22 season.

The new system will provide a prominent platform for local, national and international businesses to showcase their brand to the ever-loyal Yellow Army at each home matchday this season.

The cost will start at £2.5k + vat for one minute on the LED boards,which includes all 23 home Sky Bet League One fixtures.

Televised fixtures and home cup draws are not included in this price, however, for these games there will be priority pricing for those businesses who commit to a seasonal package.

The system will stretch over three sides of the pitch, ensuring they are in the prime location for fans to see as well as the wider TV audience.

Business Development Manager Peter Rhoades-Brown said of the exciting announcement;

“We have all been impressed by the perimeter system when installed at the Kassam Stadium for our big cup games against Man City, Newcastle United and for the recent Play-Off campaigns.

“The club are excited to welcome back our amazing Yellow Army after a difficult year for all. We believe this new technology will enhance the experience at the stadium and can offer our commercial partners a valuable advertising opportunity to develop their brand awareness in Oxfordshire and beyond”.

With limited minutes to sell for the season, we expect a significant demand for this valuable advertising space.

For more information on the LED perimeter advertising packages, contact our commercial team on or by calling 01865 337503 or 01865 337513