Crep Protect, the world’s largest premium sneaker care brand, will be sponsoring Oxford United tonight.
Crep Protect will sponsor the U's through two strategic placements. The business will have a logo placed on the sleeve of the U's' shirt as well as digital perimeter advertising around the ground; giving the expected 7.2 million viewers a complete understanding of who Crep Protect is. The sponsorship will help to further showcase Crep Protect’s affiliation with football teams, both at a grassroots and professional level.
Upon the announcement International Sales and Marketing Director, Stephen Spellacy stated:
“We understand the importance and the magic of the FA Cup in English football. This competition has a deep cultural impact on so many fans and we are proud to sponsor a team like Oxford United on their journey. For us, this is a team that we are glad to be a part of and hope to continue this partnership long into the future.”
Niall McWilliams, Managing Director at Oxford United added:
“It is going to be a fantastic night and we are delighted to have a global name like Crep Protect on our side. We look forward to building a long-lasting partnership and we hope they are part of a famous cup win for us.”
Tune in to BBC One at 20:05 tonight to see Oxford United take on Newcastle United at the Kassam Stadium.