Supporters provide club with invaluable feedback ahead of Season Ticket launch
Oxford United have recently undertaken the biggest piece of research in the club's history ahead of their Season Ticket launch on Saturday.
Following a successful Fans Forum in February Chairman Ian Lenagan held discussions in March with OxVox – the Supporters Trust –before the club ran a detailed piece of online research where over 1,500 fans responded in just 5 days.
The research was devised to allow the club fully understand supporters' views, not just about the team but also habits, feelings and thoughts for improvements on the matchday experience, ticketing and the atmosphere at the Stadium.
Chairman Ian Lenagan said:
“It is imperative that we listen to our supporters to hear their thoughts in detail and to work with them to grow this club for which we all share a passion.
“The recent online survey allowed us to understand in more detail than ever before how our fans perceive the club and what they would like us to address or introduce to improve the matchday experience and other areas.”
The main headlines of the research were:
• 80% of season ticket holders would like to see the Club introduce a matchday Supporters Bar
• 71% of fans would recommend buying an Oxford United season ticket to a friend
• 74% of respondents feel the atmosphere on matchday is either ‘vital’ or ‘very important’ to their enjoyment of the game
The club is launching the new Season Ticket campaign at Saturday’s home game against Wycombe Wanderers under the title “United We Stand” but is keen to ensure this is more than just a strapline.
Ian Lenagan continued:
“We want Oxford United to build a strong future together with all of our stakeholders and this engagement with fans through recent discussions, fan forums and research is just the start. We have already analysed the results and are formulating plans to ensure that we offer our supporters more value and a better matchday experience than ever before during the 2013/14 season.”
Oxford United’s new Season Ticket packages will be unveiled on Saturday and will go on sale on Monday morning with a new exclusive price for loyal fans renewing their Season Ticket.